1 00:00:00.185 --> 00:00:02.245 And welcome back to the B2B Finance Expo 2 00:00:02.245 --> 00:00:03.885 where we're talking to people here at the 3 00:00:03.955 --> 00:00:05.085 expo about their experience. 4 00:00:05.225 --> 00:00:06.965 So go to introduce yourself, who you're with. 5 00:00:06.965 --> 00:00:08.205 You're familiar face to the bank, 6 00:00:08.385 --> 00:00:10.485 but people don't know you. So let's, we've 7 00:00:10.485 --> 00:00:11.485 Done it. We've been, we've done this 8 00:00:11.485 --> 00:00:11.925 a few times. 9 00:00:12.345 --> 00:00:14.565 I'm, uh, the owner of Leads Viper. My name's Steve. 10 00:00:15.305 --> 00:00:17.285 And, uh, just wanted to talk a little bit about some 11 00:00:17.285 --> 00:00:19.285 of the things that we're seeing in the industry 12 00:00:19.505 --> 00:00:22.085 and how we're, uh, we're helping with them. So, 13 00:00:22.085 --> 00:00:23.325 First and foremost, what do you guys 14 00:00:23.415 --> 00:00:25.085 specialize in? Kinda walk me through that. 15 00:00:25.345 --> 00:00:26.885 So we do cash advance leads. 16 00:00:27.865 --> 00:00:30.285 We acquire them through marketing efforts. 17 00:00:30.385 --> 00:00:31.965 We acquire them through partners. 18 00:00:32.615 --> 00:00:33.925 These are merchants that we've 19 00:00:33.925 --> 00:00:35.405 confirmed are interested in funding. 20 00:00:36.425 --> 00:00:39.605 And then really the key differentiator to 21 00:00:39.605 --> 00:00:43.285 what we do is our technology, and we've spoken about this 22 00:00:43.285 --> 00:00:46.965 before, but we've brought on new solutions now to identify 23 00:00:46.965 --> 00:00:49.085 where contact information is incorrect, 24 00:00:49.635 --> 00:00:51.645 find the correct phone numbers for merchants. 25 00:00:51.665 --> 00:00:55.365 We can, we've expanded the types of lawsuits that we pull. 26 00:00:55.465 --> 00:00:58.005 We pull the court records, we remove bankruptcies. 27 00:00:58.005 --> 00:00:59.485 We remove defaults from the leads. 28 00:01:00.025 --> 00:01:02.045 And so what we're doing is, is that, you know, we're sort 29 00:01:02.045 --> 00:01:05.045 of sifting through a lot of the applicant pool to try 30 00:01:05.045 --> 00:01:07.845 to shrink it down and maximize the chance 31 00:01:07.845 --> 00:01:09.925 of our broker clients funding deals. 32 00:01:10.785 --> 00:01:14.245 So let's talk about coming to the B2B finance expo. 33 00:01:14.345 --> 00:01:16.205 How has it been beneficial for your business? 34 00:01:17.505 --> 00:01:19.045 It allows me to spend time with my clients. 35 00:01:20.265 --> 00:01:24.085 You know, Things get dr things get dropped 36 00:01:24.915 --> 00:01:26.325 over the phone, right? 37 00:01:26.735 --> 00:01:29.525 Leads are a really big, important part of these businesses. 38 00:01:30.465 --> 00:01:34.285 And so if leads are not good 39 00:01:34.285 --> 00:01:35.965 during a particular period of time, 40 00:01:36.155 --> 00:01:40.645 guys can lose salespeople missed out on revenue, not 41 00:01:40.645 --> 00:01:41.885 to mention the cost of the leads, 42 00:01:41.885 --> 00:01:43.365 which is really minuscule compared 43 00:01:43.365 --> 00:01:44.525 to some of these other things, right? 44 00:01:45.225 --> 00:01:47.405 And so it allows me to spend time with clients 45 00:01:47.465 --> 00:01:49.245 and understand what they're experiencing 46 00:01:49.635 --> 00:01:51.725 with other vendors in the market 47 00:01:52.065 --> 00:01:54.165 and to see if any 48 00:01:54.165 --> 00:01:56.445 of the issues they're experiencing are things 49 00:01:56.445 --> 00:01:57.525 we can help with or not. 50 00:01:58.185 --> 00:02:01.405 So for someone that's just coming into the B2B Finance 51 00:02:01.835 --> 00:02:05.405 expo, what should their key takeaway be when they come 52 00:02:05.405 --> 00:02:06.965 to an experience like this? Well, if 53 00:02:06.965 --> 00:02:09.285 They're just coming in now, the event is pretty much over. 54 00:02:10.065 --> 00:02:12.085 So my key takeaway here would be try 55 00:02:12.085 --> 00:02:13.965 to show up on time next time. I love that. 56 00:02:14.745 --> 00:02:15.845 But overall, but, 57 00:02:15.845 --> 00:02:17.365 but overall in general, like what's your, 58 00:02:17.425 --> 00:02:19.325 what's been your key takeaway for the last two days? 59 00:02:19.965 --> 00:02:22.645 Honestly, it's been a two day event, full two days 60 00:02:23.025 --> 00:02:24.885 as opposed to, I know we've tried 61 00:02:24.885 --> 00:02:25.965 different configurations, right? 62 00:02:25.965 --> 00:02:28.245 We've done one day, we've done half day, 63 00:02:28.735 --> 00:02:29.845 we've done day and a half. 64 00:02:30.485 --> 00:02:31.645 I think the two days is good 65 00:02:31.645 --> 00:02:33.685 because again, it, it allows you to, uh, 66 00:02:34.515 --> 00:02:36.685 when you come back the second day with a group of people, 67 00:02:36.745 --> 00:02:38.325 it feels like everyone's in the same boat. 68 00:02:38.325 --> 00:02:39.885 Mm-hmm. Do you know the feeling? I mean, yeah. 69 00:02:39.885 --> 00:02:41.565 You know, before everyone's a little awkward 70 00:02:41.585 --> 00:02:43.685 and now everyone gets together, we warm up a little bit. 71 00:02:44.265 --> 00:02:45.445 Um, you know, 72 00:02:45.865 --> 00:02:48.845 my team has met more people than they can really have time 73 00:02:48.865 --> 00:02:50.925 to call over the next week. 74 00:02:50.925 --> 00:02:53.925 People are interested in working with us. 75 00:02:53.925 --> 00:02:56.045 People are interested in learning more about 76 00:02:56.555 --> 00:02:57.765 some of the things that are going on. 77 00:02:57.885 --> 00:02:59.805 I mean, it's getting harder and harder to, 78 00:03:00.825 --> 00:03:02.165 to do cold outreach. 79 00:03:03.025 --> 00:03:05.005 And really cold outreach is the essence 80 00:03:05.005 --> 00:03:07.125 that drives the business, right. 81 00:03:07.305 --> 00:03:08.885 You know, most of the lenders here are being 82 00:03:08.885 --> 00:03:09.965 driven by the brokers. 83 00:03:10.505 --> 00:03:12.725 The brokers are unable to contact merchants. 84 00:03:13.145 --> 00:03:15.125 You know, the system breaks, right? 85 00:03:15.425 --> 00:03:18.685 And so it's been really nice to spend the extra time. 86 00:03:19.385 --> 00:03:22.885 And I think that, you know, I think that, you know, 87 00:03:23.065 --> 00:03:25.365 the key takeaway again is really get here on time. 88 00:03:25.425 --> 00:03:26.845 Get here early, talk to us. 89 00:03:26.935 --> 00:03:29.565 Let's spend some time together, get to know each other. 90 00:03:29.725 --> 00:03:31.885 I think that especially with something like data, 91 00:03:32.265 --> 00:03:34.845 having a relationship with your suppliers is really, 92 00:03:35.305 --> 00:03:37.245 you know, one of the big keys to success. 93 00:03:37.475 --> 00:03:38.885 Awesome. And I, and I love that. 94 00:03:38.945 --> 00:03:40.325 And to wrap up, I love what you said 95 00:03:40.325 --> 00:03:41.565 about showing up on time. 96 00:03:41.685 --> 00:03:43.405 I know obviously we did have that joke here, 97 00:03:43.465 --> 00:03:45.085 but I think it's showing up on time 98 00:03:45.085 --> 00:03:46.845 and making the most out of your time here. 99 00:03:47.025 --> 00:03:49.485 Yes. When you're here, because what I've also realized is 100 00:03:49.655 --> 00:03:52.085 these, these events are key for networking, 101 00:03:52.225 --> 00:03:55.165 but also to take your business to the next level. 102 00:03:55.395 --> 00:03:57.485 Well, that's, that's the big thing about this 103 00:03:57.485 --> 00:03:58.525 particular industry. 104 00:04:00.225 --> 00:04:04.725 The pace of the business is fast transactions can take 105 00:04:05.695 --> 00:04:09.205 hours, sometimes minutes, maybe a few days, right? 106 00:04:09.205 --> 00:04:10.325 For some of these larger loans 107 00:04:11.545 --> 00:04:16.205 and meeting a new data partner, meeting a new lender, that, 108 00:04:16.905 --> 00:04:18.525 you know, maybe you're getting a lot of submissions 109 00:04:18.525 --> 00:04:20.925 that fit a certain box and you have nobody to fund them. 110 00:04:21.745 --> 00:04:24.205 Or meeting another broker partner even 111 00:04:24.205 --> 00:04:25.765 that can help you get deals funded. 112 00:04:26.485 --> 00:04:28.605 A single meeting like that can be transformational 113 00:04:28.605 --> 00:04:30.085 to the business, right? 114 00:04:30.145 --> 00:04:33.605 You can go from making, you know, X amount 115 00:04:33.745 --> 00:04:35.885 to making potentially multiples. 116 00:04:35.925 --> 00:04:38.085 I mean, I've seen guys change lead sources 117 00:04:38.665 --> 00:04:40.445 and suddenly we, you know, we have a meeting 118 00:04:40.445 --> 00:04:42.685 after a few months, they're hiring five, six people. 119 00:04:42.995 --> 00:04:44.485 They're growing, they're expanding. 120 00:04:44.785 --> 00:04:46.605 And it's really can be just that one change 121 00:04:46.605 --> 00:04:47.885 that gives you the momentum. 122 00:04:48.425 --> 00:04:50.365 And then when you have cash in your business, 123 00:04:50.365 --> 00:04:53.285 then you can invest in multiple suppliers to start 124 00:04:53.285 --> 00:04:54.405 to mitigate risk, right? 125 00:04:54.465 --> 00:04:57.085 But what everybody really needs in business is 126 00:04:57.085 --> 00:04:58.205 they need that lucky break. 127 00:04:58.515 --> 00:05:00.325 Yeah. Right? They need to meet that person 128 00:05:00.355 --> 00:05:01.885 that can be a mentor or a partner 129 00:05:02.385 --> 00:05:03.685 to help accelerate your business. 130 00:05:03.705 --> 00:05:06.165 And I really think that coming to the event on time 131 00:05:07.985 --> 00:05:09.765 is really a good way to potentially do that. 132 00:05:09.835 --> 00:05:11.005 Awesome. I love that. 133 00:05:11.105 --> 00:05:12.925 So again, some great words of wisdom. 134 00:05:12.985 --> 00:05:14.925 And again, throughout the day, we're gonna be talking 135 00:05:14.925 --> 00:05:17.365 to different people here at the B2B Finance expo 136 00:05:17.665 --> 00:05:19.765 to not only chat about their experience here, 137 00:05:19.765 --> 00:05:22.965 but also what ways you can make more money in your business. 138 00:05:22.985 --> 00:05:24.285 So thanks a lot for that. Thanks so much. 139 00:05:24.305 --> 00:05:25.845 And again, you don't wanna stay tuned for all 140 00:05:25.845 --> 00:05:27.165 that information coming up.