1 00:00:00.065 --> 00:00:02.325 And welcome back to the B2B Finance Expo. 2 00:00:02.485 --> 00:00:05.605 I am here with a familiar face to the industry. 3 00:00:05.745 --> 00:00:09.765 We know they're CEOs, but we've never met you officially. 4 00:00:10.665 --> 00:00:12.805 But go to introduce yourself, who you're with, 5 00:00:13.105 --> 00:00:14.725 and let's talk a little bit more about that. Perfect. 6 00:00:14.865 --> 00:00:16.965 Hi, I'm Alandra. I'm the senior marketing manager 7 00:00:16.985 --> 00:00:18.165 at Idea Financial. 8 00:00:18.585 --> 00:00:21.325 Um, we are direct lender in the B2B financing space. 9 00:00:21.465 --> 00:00:22.925 And yeah, super excited to be here. 10 00:00:22.925 --> 00:00:24.125 We're exhibitors at the event 11 00:00:24.225 --> 00:00:26.405 and we love to bank, so it's been great. 12 00:00:26.905 --> 00:00:28.485 So let's talk a little bit about coming 13 00:00:28.485 --> 00:00:29.845 to the B2B finance expo. 14 00:00:30.185 --> 00:00:33.085 You know, everyone's here, a lot of different players, a lot 15 00:00:33.085 --> 00:00:34.805 of different, it's overwhelming sometimes. 16 00:00:35.385 --> 00:00:39.245 So why is this beneficial for a company like Idea 17 00:00:39.245 --> 00:00:42.085 or for any company to come out and just experience it? No, 18 00:00:42.125 --> 00:00:43.605 I think it's great to just continue 19 00:00:43.605 --> 00:00:44.725 to nurture the partnerships 20 00:00:44.725 --> 00:00:47.125 and relationships that we do have with other ISOs 21 00:00:47.125 --> 00:00:48.125 and brokers in the space. 22 00:00:48.585 --> 00:00:50.645 Um, but also to see what's out there. 23 00:00:50.805 --> 00:00:52.885 I think it's a, it's a great chance to kind 24 00:00:52.885 --> 00:00:54.525 of see the innovation in the industry, 25 00:00:54.835 --> 00:00:57.765 what people are doing, how they're optimizing their 26 00:00:58.005 --> 00:01:01.085 workflows, and, um, also on the marketing side to see 27 00:01:01.475 --> 00:01:04.485 what swag people have, what their branding looks like, and, 28 00:01:04.665 --> 00:01:06.005 and how they're reaching merchants. 29 00:01:06.465 --> 00:01:08.085 So we're gonna take a little bit of a detour 30 00:01:08.245 --> 00:01:10.405 'cause you specifically are, are head of marketing Yes. 31 00:01:10.505 --> 00:01:12.005 Or marketing director. I wanna make sure. 32 00:01:12.005 --> 00:01:13.685 Yeah, senior marketing manager. All right. 33 00:01:13.865 --> 00:01:16.125 So coming to to this type of event, 34 00:01:16.365 --> 00:01:17.565 everyone has different swag, everyone 35 00:01:17.565 --> 00:01:18.725 has different stuff for the brand. 36 00:01:18.865 --> 00:01:20.565 So why is that important to come 37 00:01:20.565 --> 00:01:22.205 and really represent your company right, 38 00:01:22.385 --> 00:01:25.205 the right way in a competitive industry like this? Yeah. 39 00:01:25.465 --> 00:01:27.325 Uh, you know, it's, it's brand awareness. 40 00:01:27.685 --> 00:01:30.485 I think you want to be like an OnDeck, like a blue, 41 00:01:30.555 --> 00:01:33.445 like people know who they are, their brand is recognizable. 42 00:01:34.065 --> 00:01:36.085 Um, you know what their representatives are like, 43 00:01:36.305 --> 00:01:38.445 you see them, their swag is interesting. 44 00:01:38.565 --> 00:01:41.365 I even like it like itty biddy. Yeah. Bitty, yeah. 45 00:01:41.365 --> 00:01:43.285 Biddy, I keep saying itty biddy. 46 00:01:43.285 --> 00:01:44.725 Their, their branding is incredible 47 00:01:44.825 --> 00:01:45.885 and they've got great merch 48 00:01:45.885 --> 00:01:47.885 and I think it's just a good opportunity to see how, 49 00:01:48.225 --> 00:01:49.605 you know, people are showing up to the space. 50 00:01:49.605 --> 00:01:52.805 It's representative of the company itself, so it's 51 00:01:52.805 --> 00:01:53.805 Cool. So lemme ask you this. 52 00:01:53.805 --> 00:01:55.445 If you have good swag, is 53 00:01:55.445 --> 00:01:57.205 that something that would you say people take away 54 00:01:57.205 --> 00:01:58.605 and when they're at home, they're like, oh my gosh, 55 00:01:58.635 --> 00:01:59.765 like I wear the sweater. 56 00:01:59.835 --> 00:02:03.565 Like I got the, I got full disclosure, I got like the idea 57 00:02:03.565 --> 00:02:05.325 of finance, uh, zip, uh, zip pub. 58 00:02:05.325 --> 00:02:07.125 Yeah. And it's so co and I'm co I'm like, 59 00:02:07.185 --> 00:02:09.605 so now every time I'm like, oh, like now, you know, 60 00:02:09.605 --> 00:02:10.765 you have that top of mind. 61 00:02:10.945 --> 00:02:12.205 Is that, do you do that on purpose? 62 00:02:12.495 --> 00:02:14.725 Definitely, definitely. It's, it's brand awareness. 63 00:02:14.835 --> 00:02:16.125 Look, I mean, we're not gonna, 64 00:02:16.525 --> 00:02:18.605 I don't think every normal human being like walking down the 65 00:02:18.605 --> 00:02:19.725 street is like, oh, I know a guy 66 00:02:19.825 --> 00:02:21.405 who needs business lending right now. 67 00:02:21.745 --> 00:02:24.685 But if we can at least be at the forefront of your mind if 68 00:02:24.685 --> 00:02:25.885 that conversation was to come up 69 00:02:25.905 --> 00:02:29.365 or you just have that relationship with us, um, that word 70 00:02:29.365 --> 00:02:30.525 of mouth is so valuable 71 00:02:30.545 --> 00:02:33.005 and I think that's more valuable than people give it credit 72 00:02:33.145 --> 00:02:34.605 in this kind of space, especially. 73 00:02:34.985 --> 00:02:36.565 So you have very unique perspective. 74 00:02:36.985 --> 00:02:40.285 So what's your takeaway from coming to the B2B finance expo? 75 00:02:41.185 --> 00:02:42.605 My takeaway, I don't know. 76 00:02:42.605 --> 00:02:44.685 I, I just think it's been cool to observe everybody, 77 00:02:44.745 --> 00:02:47.445 see everyone doing their things, um, talk 78 00:02:47.445 --> 00:02:48.885 to people in the space and, 79 00:02:49.185 --> 00:02:52.365 and I think most of all, I think we're like at the precipice 80 00:02:52.365 --> 00:02:54.165 of, of like huge growth. 81 00:02:54.325 --> 00:02:56.645 I think just because AI has really entered the scene, 82 00:02:56.825 --> 00:02:59.405 you're seeing everyone flock to it 83 00:02:59.545 --> 00:03:00.925 and get really creative with it. 84 00:03:01.145 --> 00:03:04.005 So I think there's gonna be a couple of lenders and, 85 00:03:04.065 --> 00:03:05.925 and people in this space that set 86 00:03:05.925 --> 00:03:07.005 themselves apart with that. 87 00:03:07.105 --> 00:03:09.405 And so, yeah, you can definitely see the influence 88 00:03:09.405 --> 00:03:12.285 of tech here at the expo. And I think that's interesting. 89 00:03:12.505 --> 00:03:13.965 And then for people watching this, 90 00:03:13.965 --> 00:03:16.565 that they've never been here, you know, they, they, they're, 91 00:03:16.565 --> 00:03:17.565 they're, they want to come 92 00:03:17.565 --> 00:03:18.725 next year. What do you say to them? 93 00:03:19.135 --> 00:03:20.245 Definitely come out. 94 00:03:20.405 --> 00:03:22.165 I think it's a, it's a great opportunity to connect 95 00:03:22.165 --> 00:03:25.165 with others, see what the entire lending space looks like, 96 00:03:25.585 --> 00:03:27.005 um, check out new vendors 97 00:03:27.185 --> 00:03:29.845 and then also like, have a good time in Vegas. Awesome. 98 00:03:29.875 --> 00:03:31.125 Obviously, I love it. 99 00:03:31.125 --> 00:03:32.325 Well, thank you so much for joining us. Again, 100 00:03:32.325 --> 00:03:35.885 very key insight from the marketing head, uh, 101 00:03:35.925 --> 00:03:38.005 the marketing genius of Idea financial 102 00:03:38.665 --> 00:03:40.365 key thing is great swag. 103 00:03:40.505 --> 00:03:42.725 And to come check out the B2B finance expo 104 00:03:42.725 --> 00:03:44.285 because you never know who you're gonna meet. 105 00:03:44.285 --> 00:03:46.525 And you can also see what the environment is like here. 106 00:03:46.945 --> 00:03:49.045 So again, stay tuned. We have much more coming up.