1 00:00:00.145 --> 00:00:03.205 So one of my favorite things about coming to the B2B Expo, 2 00:00:03.205 --> 00:00:05.205 coming to the bank event, to seeing familiar faces. 3 00:00:05.715 --> 00:00:08.085 Adam, we have highlighted you in the past in De Bank, 4 00:00:08.105 --> 00:00:09.245 but it's so good to see you. 5 00:00:09.245 --> 00:00:11.005 Thank you for the people watching, uh, 6 00:00:11.005 --> 00:00:12.165 introduce yourself and who you're with. 7 00:00:12.395 --> 00:00:13.885 Okay. Uh, my name's Adam Schwartz. 8 00:00:13.905 --> 00:00:15.645 I'm with Ease of Five Marketing. Perfect. 9 00:00:15.785 --> 00:00:19.165 So walk us through what you guys do and um, 10 00:00:19.505 --> 00:00:21.525 and who you guys, uh, work with. 11 00:00:21.665 --> 00:00:24.645 Gotcha. So we recognized about a year 12 00:00:24.645 --> 00:00:27.245 and a half, two years ago that there was a problem in this 13 00:00:27.445 --> 00:00:28.765 industry with texting, right? 14 00:00:28.765 --> 00:00:31.085 There was deliver a deliverability issue 15 00:00:31.235 --> 00:00:33.205 because some new laws that came out 16 00:00:33.625 --> 00:00:35.125 and we said, you know what? 17 00:00:35.195 --> 00:00:37.845 This industry needs to be serviced. So we figured out a way. 18 00:00:37.845 --> 00:00:39.605 We had a con, we got a contract with Twilio. 19 00:00:39.825 --> 00:00:43.725 We created a compliance department within Twilio to be able 20 00:00:43.785 --> 00:00:46.565 to text from specific industries, this one being one 21 00:00:46.565 --> 00:00:47.725 of the hardest ones to text from. 22 00:00:47.985 --> 00:00:51.085 And we put together a whole application that is centered 23 00:00:51.085 --> 00:00:53.725 around texting and that's kinda where it started. 24 00:00:53.785 --> 00:00:56.245 But from there, it went from texting to emailing 25 00:00:56.405 --> 00:00:59.245 to ringless voicemail, to voice broadcasting, 26 00:00:59.745 --> 00:01:02.005 and it's a complete and a phone system. 27 00:01:02.305 --> 00:01:04.125 So it really is a complete communication system. 28 00:01:04.505 --> 00:01:05.725 So that's where we are today. 29 00:01:05.865 --> 00:01:08.565 And now we're focusing really heavily on ai. 30 00:01:08.705 --> 00:01:12.125 So we're doing SMS ai, texting, ai, voice ai. 31 00:01:12.305 --> 00:01:14.325 So it's been really amazing where we're going with this. 32 00:01:14.635 --> 00:01:17.885 Awesome. So it's a very unique niche that you have. 33 00:01:18.385 --> 00:01:22.325 Um, walk me through how coming 34 00:01:22.325 --> 00:01:24.205 to events like the B2B Expo, how is 35 00:01:24.205 --> 00:01:25.965 that beneficial for you guys? Right, 36 00:01:26.425 --> 00:01:27.925 So it's funny, you know, 37 00:01:28.065 --> 00:01:29.405 we are a marketing platform, right? 38 00:01:29.465 --> 00:01:31.245 So this is a marketing venue, right? 39 00:01:31.245 --> 00:01:32.965 So one of the things that's hard, you know, there's 40 00:01:32.965 --> 00:01:34.045 so many competitors. 41 00:01:34.045 --> 00:01:36.765 We come out every year and we see new software companies 42 00:01:36.765 --> 00:01:40.245 and new SMS and new, uh, CRMs. 43 00:01:40.505 --> 00:01:42.765 So we want to be in front of the market. 44 00:01:42.785 --> 00:01:44.805 We wanna be ahead of, and the, and, and the bank 45 00:01:45.025 --> 00:01:48.285 and the B2B Expo allows us to be in front of people 46 00:01:48.285 --> 00:01:50.565 who are in this industry who are looking for products 47 00:01:50.565 --> 00:01:52.165 and services to help enhance their business. 48 00:01:52.245 --> 00:01:53.965 So being here helps us get out our message 49 00:01:54.025 --> 00:01:55.965 and meet new clients and hopefully demo 50 00:01:56.025 --> 00:01:58.205 and test our products and, you know, get, get new clients. 51 00:01:58.745 --> 00:02:00.885 And then are you part of any other associations? 52 00:02:01.465 --> 00:02:03.485 Um, not this is it another 53 00:02:03.485 --> 00:02:04.485 One. So for 54 00:02:04.485 --> 00:02:05.485 people watching this, 55 00:02:05.675 --> 00:02:06.965 what piece of advice would you have? 56 00:02:07.385 --> 00:02:11.125 Um, I guess like to make the best out of coming to B2B Expo, 57 00:02:11.785 --> 00:02:14.045 Um, it's all about talking to people. 58 00:02:14.045 --> 00:02:16.045 Marketing sometimes, you know, you you, 59 00:02:16.045 --> 00:02:17.605 you're in the office, you're behind a desk. 60 00:02:17.675 --> 00:02:20.045 It's hard to, you know, know what's going on. 61 00:02:20.045 --> 00:02:22.565 But when you come to these events, you get to talk to people 62 00:02:22.905 --> 00:02:23.925 of all different walks 63 00:02:23.925 --> 00:02:25.965 of life from all different places in the United States, 64 00:02:25.995 --> 00:02:28.685 from different, you know, areas of, of business 65 00:02:29.145 --> 00:02:32.125 and speaking to them, seeing what the market trends are, 66 00:02:32.345 --> 00:02:33.405 you know, seeing what they're doing 67 00:02:33.465 --> 00:02:34.525 as opposed to other people. 68 00:02:34.905 --> 00:02:37.965 All that information helps know, you know, helps you kind 69 00:02:37.965 --> 00:02:40.045 of guide where you wanna be in your, in your business and, 70 00:02:40.065 --> 00:02:41.925 and how to maneuver through, uh, you know, 71 00:02:42.075 --> 00:02:43.925 this difficult path sometimes. Awesome. 72 00:02:43.925 --> 00:02:45.405 Well Adam, thank you so much for your time. 73 00:02:45.565 --> 00:02:46.925 I definitely appreciate you always catching up. 74 00:02:47.065 --> 00:02:48.365 My pleasure chatting with you. 75 00:02:48.425 --> 00:02:51.365 And also great piece of advice is just to make the most out 76 00:02:51.365 --> 00:02:53.285 of being at events like this. 77 00:02:53.425 --> 00:02:55.205 So thank you so much, Adam. Great. Thank you so much. 78 00:02:55.205 --> 00:02:56.725 Appreciate it. No problem. Alright, awesome.