The Best Free Lead SourceMarch 25, 2014 | By: Sean Murray
In what is likely a Knowledge Graph hiccup, Google is giving New York-based AmeriMerchant a wonderfully free source of advertising. Merchant Cash Advance is a product in a multi-billion dollar a year industry. What is a merchant cash advance, you ask? Why it’s something that only AmeriMerchant invented and offers apparently.
What’s perhaps more ironic is that AmeriMerchant is famous for overturning another company’s patented claim to merchant cash advances. In the mid-2000s, AmeriMerchant led a charge against the alleged merchant cash advance inventor AdvanceMe. In a landmark case that overturned AdvanceMe’s patent and put AmeriMerchant’s CEO on the front page of the New York Times, merchant cash advance became the property of no single company. Today, merchant cash advances are offered directly or indirectly by more than a thousand companies nationwide.
I wonder how much AmeriMerchant is banking off this…Last modified: March 25, 2014
Sean Murray is the founder of deBanked, a 10-year veteran of the merchant cash advance industry, a casual Lending Club and Prosper investor, the co-founder of Daily Funder, an alternative lending speaker, consultant, writer, and enthusiast. Connect with me on LinkedIn or follow me on twitter.